Wshaq Perfumes LLC is more than just a brand; it is a vision brought to life, a commitment to excellence, innovation, and sensory artistry in the world of perfumes. Founded in 2018 by Fadel Al-Rubaie and his wife Nimarg, Wshaq was born from a passion to create luxurious, high-quality fragrances that transcend ordinary experiences and resonate with the emotions, memories, and aspirations of fragrance lovers everywhere.

From the very beginning, Wshaq has embraced a philosophy rooted in science, craftsmanship, and creativity. Every perfume is meticulously developed, combining the finest raw materials with advanced formulation techniques to ensure a unique olfactory experience. Our products are the result of rigorous research, quality testing, and innovative blending, reflecting both the art and science of perfumery.

At Wshaq, we understand that perfume is not just a product—it is a story, an identity, and a personal statement. That is why every fragrance we craft is designed to evoke emotion, capture elegance, and create lasting impressions. Whether it is a soft, subtle aroma or a bold, captivating scent, each creation embodies precision, sophistication, and authenticity.

Our Mission

Our mission is simple yet ambitious: to deliver world-class fragrances while providing an exceptional customer experience. We aim to combine luxury and accessibility, ensuring that every customer, whether in the UAE or abroad, enjoys a seamless and memorable journey from the moment they discover Wshaq to the moment they experience our scents.

Our Vision

Wshaq Perfumes aspires to become a globally recognized fragrance brand, setting benchmarks for quality, innovation, and customer-centric excellence. Our vision extends far beyond the UAE—we aim to establish 100 branches worldwide, sharing the beauty, elegance, and sophistication of our perfumes with millions of fragrance enthusiasts.

Our Values

1. Excellence: Every product, process, and interaction is executed to the highest standards.
2. Innovation: We continuously explore new ingredients, technologies, and techniques to craft unique fragrances.
3. Integrity: Trust, transparency, and ethical practices guide every decision.
4. Passion: Our team shares a deep love for perfumery, creativity, and customer delight.
5. Sustainability: We are committed to responsible sourcing, environmentally conscious production, and minimizing our ecological footprint.

Our Team

Wshaq Perfumes thrives because of its dedicated, talented, and diverse team. Every department plays a critical role in bringing our vision to life:

• Marketing: Engages audiences through innovative campaigns and strategic storytelling.
• Customer Service: Ensures every interaction is smooth, helpful, and memorable.
• Sales: Expands our reach, both online and offline, to connect with fragrance lovers.
• Quality Control: Guarantees every product meets our strict standards of excellence.
• Manufacturing: Transforms ideas into beautifully crafted perfumes using advanced techniques.
• Operations & Logistics: Maintains seamless production, packaging, and delivery across all touchpoints.

The Wshaq Experience

At Wshaq, shopping for perfumes is an immersive, educational, and luxurious journey. From discovering the perfect scent to receiving it in elegant packaging, every step is carefully designed to delight, inform, and inspire. We combine scientific precision in fragrance formulation with artistic creativity in presentation, ensuring that every bottle embodies quality, sophistication, and identity.

We do not just sell perfumes; we craft experiences, evoke emotions, and build lasting memories. Each fragrance is an invitation to explore the intersection of science and art, the harmony of innovation and tradition, and the pursuit of sensory excellence.

A Message from Our Founder – Fadel Al-Rubaie

"Wshaq Perfumes is a manifestation of passion, creativity, and relentless pursuit of excellence. Together with my wife Nimarg, we set out to create a brand that is not only about scents but about experiences, emotions, and stories. Our team is our greatest asset, and through collaboration, innovation, and dedication, we aim to redefine the global perfume industry."

"Our vision is ambitious: to establish Wshaq Perfumes as a world-class fragrance brand with 100 branches across the globe. We want to bring the elegance, sophistication, and artistry of Wshaq to every corner of the world, inspiring people to embrace the power of scent in expressing identity and style."

"To our customers, partners, and team members: every fragrance tells a story, every experience is crafted with care, and every step we take is a promise to continue delivering excellence, luxury, and innovation to the world."